FCC Closed Captioning Rules
In the U.S., the FCC doesn’t require TV advertisers to caption commercials, because the average commercial isn’t defined as “video programming” by the FCC. According to the FCC’s Closed Captioning Rules, “Video programming includes advertisements of more than five minutes in duration but does not include advertisements of five minutes’ duration or less.” So while video programming distributors are required to provide closed captions on 100% of their “new” (i.e. post-1998) nonexempt content, they are not required to ensure that the typical 30-second TV ad is captioned.
As a result, the closed captioning landscape for TV ads is uneven, to say the least. Exact numbers are hard to come by and most likely vary by market. It’s probably safe to say that national ads are more likely to be captioned than local, small market ads.
Continue reading How many TV commercials are closed captioned?


